24 Jul 2013

Essential SEO Tips and Tricks

Search engine optimization is the method to improving the website visibility on major search engine like Google, Yahoo and Bing etc. You can say, it is the process to increase the visitors to a website through organic search. Higher website ranking in search engine get more visitors from search engine. If you ever surprised why websites rank better than the other some websites, then you must know that it is not a magic, it is because of most powerful internet marketing method called Search Engine Optimization.

How Google Works:-

Google search engine has software which is called GoogleBot (Crawler, spider). Once you will submit your website in Google. The Google crawler will crawl the web page to see what is there. If your website contains quality content, relevant content then crawler will perform in the website frequently. Including quality content crawler also likes the high quality back links also. If website have the reputable combination of quality content and quality links website will get well ranked in Google search engine.

There are two types of SEO:-

     1.     On-Page Optimization

      2.     Off-Page Optimization

On-Page Optimization:-

Title Tag: - Title tag play vital role in website. Title tag shows the website category and relevancy. It describes the online document. Title tag always appears at the top of browser window. Title tag describes our page. Character limit should be more than 70 and less than 55 including space.
Sample Title Tag:-
Brand Name | Primary Keyword and secondary Keywords
Primary Keyword - Secondary Keyword | Brand Name

Meta Description:- Meta description tells user which type of services or products providing the website. Unique description attract user for click. Meta description is the key to direct relevance to the page and uniqueness.
Optimal Length of Meta Description for Search Engine:
155 – 160 Characters Including Space. 

Seo Friendly URL Rewrite:- Websites landing pages URL’s Should be SEO friendly. Search engine likes SEO friendly URL structure. Well structured URL help to indexation process.

Alt Tag:- Alt tag also ply vital role in On-page seo. It appears in image so that crawler crawl the image easily.

Xml Sitemap:- Xml Sitemap is also a very important tactic in SEO. It makes website more seo friendly to search engine crawler. Xml sitemap help search engine to crawl updated activities on the website.

Some more SEO tips and tricks we should consider.

1. User friendly navigation (breadcrumbs, user sitemaps)
2. Optimized internal links
3. Text Formatting (use of h1,h2,bold etc)
4. Image optimization (image size, proper image names, use of ALT tag)
5. User friendly 404 pages
6. Fast loading pages
7. Google Authorship verification for all pages
8. Top quality fresh content (This is always the most important SEO factor!)
9. External links (no broken links or links to ‘bad’ sites)

Off – Page Optimization Tips and Tricks:-

Well, in internet marketing world both techniques (On-page & Off-page) play vital role. Off –page is the technique with which we create link building with authoritative websites with relevant content and user attractive content. Off- Page optimization is the process under which we create quality back link on the site. Once website gets high quality back links, website gets the higher search engine ranking automatically.

Here are some of working Off-Page Techniques:

1. Directory Submission (Should Submit only High PR, Unique IP, Not Excessive Submission  )
2. Social Bookmarking (Avoid Low PR submission, Not Excessive Submission  )
3. Classified Ad Submissions (Regional & High PR)
4. Local Listing (High PR, Regional Only)
5. Article Submission (Must Unique Content Otherwise Damage Ranking, One 6. content 3 websites )
7. Guest Posting (Relevant Content) finally

May be these SEO tips and tricks can be essential for you.

As a Final step I want to say, “The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks”.


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