There are two main factors in search engine
optimization. On-page optimization and off-page optimization. Both factors are
connected with each others for website search engine ranking. It is very
important to optimize both techniques for better website ranking in search
engine. On-page optimization help us to create website search SEO and search
engine friendly, off page assist us to create quality back links for great
ranking.
Some on page SEO techniques and their output:-
Meta title tag:- Meta title tag describe the about
web page content. It is most important part of on page SEO. Title tag with the
appearance of keyword make easy to keywords ranking. We can find title in three
places external website, search engine result pages and browsers.
Character Limit: - Google prefer character limit
less than 70 character including space. With this character limit Google
displays in search results.
Title Structure: - <title>Primary Keyword |
Secondary Keyword | Brand Name</title>
Meta Description Tag:- Meta
description is the HTML text which explain about web page content. It increases
the possibility of user’s clicks. Means to say it increase the click
through-rates of web pages. Most favourable character limit for meta description
tag is 155-160 characters including space.
Meta Keywords:- Meta keywords is the part which
also important in on-page SEO. This part help to boost keyword ranking in other
famous search engines like Yahoo, Bing, MSN and Ask etc. So we can say
appearance of meta keyword can increase the possibility of better ranking in
other search engines.
Heading tag:- This tag represent the different section of web
page content. Head tag help search engine spider relevancy between heading tag
and web page content. Including that it also give the idea to user about web
page content.
Xml Sitemap:- Many webmasters think that XML sitemap is useless
in SEO. It is the important part of website which help website in indexing and
made website accessible to users and search engine crawler.
Image ALT tag:- With the all on page parts image
alt tag is also play very important role in website ranking. Search engine
crawler cannot read image without this tag. So we can say image alt help
crawler to read about image. It is also helpful to boost keyword ranking with
images.